Risk is all about Perspective
Pascal de Haan suggests letting go of the fear of risks and dear to take a different perspective. To control risks is our natural reaction but it does not always bring the best solution. When looking at the music industry they fought for a long time against downloading/copying etc. They spend a lot of time, effort, and money in encrypting CD’s to avoid illegal downloads. They basically saw their customers as criminals which should be stopped and brought to justice. The more money was spent on prohibiting downloading and lawsuits, the goal: selling more cd’s/music, was not reached. Once listening to customers and being open for new perspectives. Solutions like; digital music services became suddenly realistic. The same customer was willing to pay a small amount for their music. Via this route the income of the musician was secured and even grew, it also provided valuable data to the musician on where to schedule the next concerts. Bottom line containing risks is not always the best solution to secure or achieve your goal dear to have a different perspective and you will be surprised.